Showing posts with label Blackberry. Show all posts
Showing posts with label Blackberry. Show all posts

Wednesday, 28 September 2016

BlackBerry to Stop Making Smartphones, Focus on Software Business

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HIGHLIGHTS

  • Revenue in the quarter was $352 million, missing estimate of $390 million
  • BlackBerry has completely outsourced smartphone design and production
  • The company plans to end all internal hardware development

BlackBerry Ltd. reported fiscal second-quarter sales that missed analyst estimates and said it will stop making its iconic smartphones and focus on its software business. The shares rose in premarket trading in New York.

Key points
Fiscal second-quarter earnings per share, excluding some items, was flat, compared with analysts’ average estimate of a loss of 5 cents. Revenue in the quarter was $352 million, missing estimates of $390 million (roughly Rs. 2,592 crores). Software revenue was $156 million (roughly Rs. 1,037 crores), more than double what it was in the same period last year, but down sequentially from $166 million last quarter. Shares gained 6 percent to $8.35 in early trading. BlackBerry enters joint venture with Indonesia-based BB Merah Putih to make and distribute BlackBerry-branded devices. Chief Financial Officer James Yersh was replaced by Steve Capelli from Sybase, a company now owned by SAP SE that BlackBerry Chief Executive Officer John Chen used to run.

The big picture
BlackBerry has completely outsourced smartphone design and production, a process that Chen had been doing piecemeal since taking over as CEO almost three years ago. Analysts had been holding their breath for the news after Chen said September was his deadline for making the chronically money-losing device business profitable. BlackBerry’s device business, which it calls “Mobility Solutions,” will focus on developing applications and an extra-secure version of Google’s Android operating system that it can license to other companies.

“Our new Mobility Solutions strategy is showing signs of momentum, including our first major device software licensing agreement with a telecom joint venture in Indonesia,” Chen said in a statement. “Under this strategy, we are focusing on software development, including security and applications. The company plans to end all internal hardware development and will outsource that function to partners. This allows us to reduce capital requirements and enhance return on invested capital.”




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D-Day: BlackBerry could announce exit from smartphone business on 28 Sep

blackberry-624x351It’s been a long and bumpy ride for BlackBerry ever since Steve Jobs showed up on stage with his Apple iPhone. About nine months ago, BlackBerry CEO John Chen, decided to move to Android as an alternative operating system for the company’s smartphones and enterprise solutions. While it may been the best move that BlackBerry made since a decade, it came a bit too late. Still then, the Priv stood as a shining example of what a BlackBerry smartphone powered by Android should be. But it came with plenty of flaws, software and hardware while the design was distinctly BlackBerry it had its flaws too as I pointed out in my review of the Priv. Everything seemed to be stable until BlackBerry unveiled its DTEK50 a rather lazy attempt at rolling out an Android smartphone.
And many noticed how the company had simply re-branded an Alcatel Idol 4. It was nothing like the BBOS 10 powered devices in the past, and one could tell since it just came with a sticker on the back. However, the smartphone also hinted that may be, just may be, BlackBerry has indeed given up on building quality smartphones. And that impression alone does not sound too good for business.
Today, the Motley Fool, got hold of similar hints. In its article, it claims that at the upcoming earnings call which takes place on 28 September, BlackBerry could indeed announce that it had given up on the smartphone business, similar to what Microsoft did not too long ago (but with Windows Phone).
And there’s plenty of hints that things may turn out to be that way. There’s a big sale with 40 percent off accessories on the BlackBerry website, and oddly the sale ends just a day before the earnings call.
In Canada, the company’s latest attempt at garnering more customers with the world’s more secure smartphone, seems to have been outdone by the iPhone while the BlackBerry’s latest DTEK50 is already selling at discounted rates.
Not too long ago, WhatsApp a very big entity in the instant messaging space, announced that it would end support for BBOS 10 devices by end of 2016 as well. It is a good enough hint that even most developers really aren’t interested in BlackBerry smartphones anymore. So the Priv becomes the only other Android smartphone that stands for its BlackBerry values, but again it does not come without its glaring flaws.
Months ago, CEO John Chen, had mentioned that he would take a call about the company’s smartphone business in September. While Seeking Alpha thinks that BlackBerry would still be making profits by selling a re-branded smartphones, many others claim that it’s time BlackBerry shut shop and focussed entirely on software instead. Why not? Microsoft did the same thing with smartphone business and so far its seems to have moved on just fine.












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