India continues to buy more feature phones than smartphones, even in 2016

The trends are as follows. Globally, smartphone sales are slowing down because of reduction in demand. Fewer people are seeing the value proposition in upgrading their smartphones to a latest model. India is defying the global trend, because it is still an emerging market, and an increasing number of people are upgrading from a feature phone to a smartphone. There were multiple reports that high end smartphone sales were expected to grow in India.
The Mi5, iPhone 6 Plus, LeEco Le Max 2, One Plus 3 and LG G5 being benchmarked
The Xiaomi Mi5, Apple iPhone 6 Plus, LeEco Le Max 2, One Plus 3 and LG G5 running a benchmark
More than 70 percent of smartphone users were expected to upgrade to premium models, as they got comfortable with the ecosystems and how to use it. Even a Chinese smartphone manufacturer known to make affordable smartphones, Xiaomi, went premium. An increasing number of companies participated in the Make in India initiative, and local manufacturing boosted sales of smartphones in India.
2016 was the year when finally, smartphone shipments were poised to overtake feature phone shipments. Towards the end of the year, the estimates for smartphone shipments had to be corrected. It has emerged that 2016 will not be the year that feature phone shipments will overtake smartphone shipments after all. Feature phone shipments will be more than fifty per cent of phone shipments this year, according to a report in the Economic Times.




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